The firm operates some fifty-three casinos, employing more than eighty-five thousand workers on five continents. Harrah’s has leveraged its data-powered prowess to move from an also-ran chain of casinos to become the largest gaming company by revenue. If you ever needed an incentive to motivate you for cross-disciplinary thinking, Loveman provides it.
The CEO of Harrah’s Entertainment is a former operations professor who has leveraged information technology to create what may be the most effective marketing organization in the service industry.
Gary Loveman is a sort of management major trifecta. Harrah’s Entertainment provides an example of exceptional data asset leverage in the service sector, focusing on how this technology enables world-class service through customer relationship management. After studying this section you should be able to do the following:
